Adelicious, the UK’s leading independent podcast hosting and monetization network, has more than doubled its average campaign spend and the number of brands advertising on the network since 2023, delivering its one-billionth ad impression this year. The network’s shows now attract a monthly listenership four times higher than the average on major global platforms, solidifying Adelicious’ position as a market leader.
These impressive figures have been driven by significant additions to the invite-only network in 2024. Among these is the full roster of podcasts from DMG, the most recognized and engaged news brand in the UK. Their shot now hosted by Adelicious include the true crime series The Trial, Soccer A-Z, which reunites former Soccer AM hosts Tim Lovejoy and Helen Chamberlain and Bryony Gordon’s Life of Bryony.
Adelicious also welcomed a range of top-tier talent from Avalon, including Russel Howard’s Five Wonderful Things and Frank Skinner’s Off the Radio following his departure from Absolute Radio, as well as his Poetry Podcast. Meanwhile, popular breakthrough acts including Shabaz Ali’s You’re Rich, I’m Poor also joined the network this year.
These additions highlight Adelicious’s commitment to supporting both established names and emerging voices in the comedy world, further exemplified in the company’s continue headline sponsorship of The Cheerful Earful Festival and sponsorship of the Independent Podcast Awards.
Other notable 2024 signings included new launch Fashion Neurosis with Bella Freud, where renowned fashion designer Bella Freud invites guests to ‘lie on the couch’ to explore the connection between fashion and identity. The video-first podcast features fascinating conversations with figures like Kate Moss, Eric Cantona, and Courtney Cox, delving into how personal style reflects broader themes of self-expression and culture.
2024 has been a transformative year for Adelicious, achieving exceptional revenue growth and more than doubling its brand portfolio. High-profile clients, including Amex, Airbnb, Bupa, EE, Fever Tree, Marks & Spencer, Virgin Atlantic, Peloton, Slack, TNT, and many more, now rely on the Adelicious network to amplify their brand voices.
This summer, Adelicious also coordinated a six-month landmark partnership with Colgate and The Diary of a CEO, alongside the brand’s media agency, Wavemaker UK, a collaboration that is notable for being the brand’s first ever podcasting campaign.
Leadership milestones have also been a highlight of 2024. Andrew Goldsmith was promoted to CEO from his role as Managing Director and has used his role to champion the increasing problem of ageism in advertising, advocating for representation in the voices and stories we see and hear, as well as creating opportunities for people of all ages within the industry itself. This commitment reflects a positive vision for a more diverse and inclusive future in advertising.
Alongside Andrew’s promotion, Gemma O’Brian was promoted to Head of Sales, and Lora Elliott to Head of Campaigns, further strengthening Adelicious’s senior leadership team.
Andrew Goldsmith, CEO, Adelicious said: “2024 has been another landmark year for Adelicious. Delivering over one billion impressions and achieving a monthly listenership four times higher than the average on major global platforms are achievements we’re incredibly proud of. Our mission has always been to create success for our podcasters while delivering exceptional value to advertisers. This year’s achievements reflect that commitment, and we’re excited to build on this momentum as we look ahead to an even bigger 2025.”
